This week, I wrote my first article for Socialbrite.org, a social media information hub for non-profit organizations. I wrote about the social media tactics used by ido30, an organization challenging the world to reduce the temperature at which they do their laundry. What could be so important about reducing laundry heat? Read more to find out about the flooring implications.
In this article I also interview some of the minds at Mindjumper, a social media strategy firm, giving great insight into how to make a non-profit’s objective its very social media presence.
You can view the article here.